Designing an augmented reality solution or experience for any scenario demands a strategic understanding of the platforms required to power them. And we truly enjoy this iterative process by leveraging the expertise and capabilities of our award-winning team.
The most challenging aspect with any idea is to successfully take it from conceptualization to making it live. If creating an immersive and collaborative augmented reality experience is what you have in mind for growing your business, we’ve got you covered.
A longstanding favorite of AR, VR, and game developers, Unity is a feature-rich developer environment that helps you rapidly create virtual experiences with limited bugginess. It also leads the way in audio mixing and mastering to create an overall experience that is highly believable. Unity is also the surest way to integrate direct blend shapes, which provides users with a vastly flexible virtual environment.
ARKit is Apple’s device framework for AR. Initially rolled out in 2017, ARKit blends traditional latitudinal and longitudinal anchors with 360-degree inputs to build a complete picture of an object in its virtual environment. It’s also a leader in 3D photogrammetry by using the iPhone’s camera to shoot 2D images and then relying on the MacBook’s Object Capture API to churn out lifelike models.
As Google’s response to Apple’s ARKit, Google’s ARCore is their platform for building virtual reality experiences. The framework uses APIs to help devices sense their environment and engage with the real-time information. ARCore uses light estimation, motion tracking, and environmental understanding through the phone camera to build the device’s understanding of the real world.
Widely held to be a comprehensive and scalable AR platform for enterprises, Vuforia works across iOS, MacOS, Android, and Windows. Impressively, Vuforia allows AR engineers to use real-world physical models as markers within the system to build AR worlds more quickly and accurately. In other words, Vuforia helps you rapidly create impactful AR experiences using limited real-world assets.
ViroReact is an open-source platform that enables developers to build augmented and virtual reality applications using React Native. Since ViroReact is built on React Native, it can be used across Android and iOS.
For most businesses, ViroReact is a practical and swift solution, allowing them to develop accurate and immersive AR experiences with shorter turnaround times and lower costs. It also simplifies maintenance to one codebase, allowing you to constantly calibrate your UX.
Augmented reality merges the virtual world with the physical one and this is carried out with the help of three key components. The hardware, wherein the virtual images are overlaid on smartphones and other AR-capable devices. Then we have the platforms or software where the beauty of AR takes place using toolkits like ARCore and ARKit. And ultimately, there is the application that allows the augmented reality solution to run on your smartphone.
Yes! Augmented reality is being readily employed across industries due to its flexibility and vast number of exciting use-cases. In fact, more brands are opting for augmented reality solutions and experiences to build stronger relationships with consumers while staying ahead of their competitors. Why? The major reason being the benefits offered by augmented reality—delightful brand experiences for consumers, greater virality and engagement, and consumer insights.
In today’s time, there are four types of augmented reality that are popular: Marker-Based AR: This type of AR employs target images to place objects in a certain space. The target helps in determining where the 3D content would be placed within a user’s line of sight. Markerless AR: Markerless AR places the virtual 3D content in the real-life scenario by studying the features available in real-time. Location-Based AR: This type of AR combines the fusion of the virtual and real worlds by using the location sensors of a smartphone to place the virtual objects. Projection-Based AR: This form of augmented reality relies on rendering the 3D virtual content on or within a user’s physical space. Overlay AR: In this type of AR, the original view of an object is replaced by an updated virtual image of that object.
WebAR or web-based augmented reality is a technology that allows you to share AR experiences over the Internet without having to use an application. Instead, you could simply share the AR experience using a URL link, a QR code, or even an NFC tag. Due to its simplicity, WebAR has a broader reach as compared to its app-based counterparts. However, WebAR is limited because of the memory-light nature of browser experiences.
Despite being seemingly around for years, we are only seeing AR’s true potential now. With the hype surrounding the metaverse and the vast use-cases of augmented reality across industries, it's safe to say that augmented reality is here to stay for good. Especially with the augmented reality market set to reach $97.76 billion in 2028.
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