Partnership focuses on user experience and innovative technology in precision farming.
AGCO and Mutual Mobile today announced their strategic relationship to improve digital experiences on the farm and in the office. Through Fuse Technologies, AGCO continues to expand its focus on utilizing mobile and mobile platforms to enhance usability and allow for recognizable user experiences through a wide range of mobile devices and web interfaces. Fuse is AGCO’s next-generation approach to precision agriculture and precision machine management deployed through innovative technology and services. The relationship between the two companies will open the door to new digital products that will help farmers everywhere rise to the challenge of feeding our world.
“Agriculture technology has experienced rapid innovation and is continually advancing beyond the machine,” said AGCO’s Matt Rushing, Vice President Product Line, Advanced Technology Solutions (ATS). “Our partnership with Mutual Mobile is another step in furthering our commitment to provide the best experience in our digital and mobile products for dealers and customers. We’ve found a shared vision and value in partnering with Mutual Mobile, whose digital product strategy and technical expertise has enabled us to optimize our Fuse platform and advance our vision for mobile connectivity in precision farming and machine management.”
Technology in the agriculture sector is often associated with challenges, including confusing operator interfaces, disconnected systems, and dated or complex equipment. AGCO and Mutual Mobile have aligned to address these issues and to create solutions that are easier to navigate, provide greater interoperability, and encourage user engagement. This approach extends beyond the machine and aggregates valuable data in a way that is accessible, adaptable, and enhances the productivity of farmers and supports retailers delivering services such as planting, spraying and harvesting.
“We love building breakthrough digital products for diverse industries. We can only do this by partnering with the most disruptive and innovative company in each industry, so teaming up with AGCO to transform agriculture makes perfect sense for us,” said Mickey Ristroph, Founder and Co-Chief Executive Officer at Mutual Mobile. “The people we work with at AGCO deeply understand the needs of the professional farmers who are feeding the world, and live to serve them everyday. It’s great working with the team to build amazing digital tools that seamlessly integrate into their line of products – all to further such a worthy cause.”
AGCO’s focused and forward-thinking open approach to farming allows farmers freedom and flexibility in their choices of machinery, farm management and agronomy software, interface hardware and service providers. Strategic partnerships like that of Mutual Mobile and AGCO’s serve as a proof point for how technology solutions can be applied to all sectors of business to improve innovation and user experience.
AGCO (NYSE: AGCO) is a global leader in the design, manufacture and distribution of agricultural machinery. AGCO supports more productive farming through a full line of tractors, combines, hay tools, sprayers, forage equipment, grain storage and protein production systems, tillage implements and replacement parts. AGCO products are sold through five core machinery brands, Challenger®, Fendt®, GSI®, Massey Ferguson® and Valtra® and are distributed globally through approximately 3,100 independent dealers and distributors in more than 140 countries worldwide. Founded in 1990, AGCO is headquartered in Duluth, Georgia. In 2013, AGCO had net sales of $10.8 billion. For more information, visit AGCOCorp.com.
About Mutual Mobile
Mutual Mobile is an emerging tech agency that builds breakthrough products for a more connected world. By finding the sweet spot between technologies, people, and brands, Mutual Mobile unleashes previously impossible value. For more information, visit mutualmobile.com.