How Beacons Signal Big Changes

From revolutionizing brick-and-mortar shopping, to making public transit easier to use — tiny beacons pack a big punch.

Companies like Estimote and Roximity are producing these devices that use Bluetooth Low Energy to send information to your smartphone. Unlike NFC though, you only receive a beacon’s message once you give it permission. So why should you heed their call? This episode has your beacon questions answered.

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