For consumers, mobile payments offer low-friction checkout. For retailers, it’s an easy point of sale system. So why haven’t mobile payments taken off? Starbucks is the surprising current leader, generating more than 3 million in-app transactions per week.
That’s a huge number. Especially when it comes from a coffee company, rather than a payment platform. What should marketers learn from them?
Starbucks has put mobile first, building loyalty with customers through an efficient, elegant way for them to pay — essentially with a digital gift card that users love. Brands can learn from Starbucks, blending easy payments with loyalty perks.
If used smartly, mobile payments create a big opportunity to enhance the brick and mortar experience.