Engineering imagination to life, the augmented reality (AR) and virtual reality (VR) powered brand experiences we create help people choose how products can serve them. Delight users with non-clunky interfaces that invite them to step into training modules, marketing tools, and product experiences that reinvent how they live, work, and play. Known for agile and human-centered AR/VR development, the experiences we craft not only help you fulfill business goals but also effortlessly engage users.
ARKit is Apple’s device framework for AR. Initially rolled out in 2017, ARKit blends traditional latitudinal and longitudinal anchors with 360-degree inputs to build a complete picture of an object in its virtual environment. It’s also a leader in 3D photogrammetry by using the iPhone’s camera to shoot 2D images and then relying on the MacBook’s Object Capture API to churn out lifelike models.
As Google’s response to Apple’s ARKit, Google’s ARCore is their platform for building virtual reality experiences. The framework uses APIs to help devices sense their environment and engage with the real-time information. ARCore uses light estimation, motion tracking, and environmental understanding through the phone camera to build the device’s understanding of the real world.
Widely held to be a comprehensive and scalable AR platform for enterprises, Vuforia works across iOS, MacOS, Android, and Windows. Impressively, Vuforia allows AR engineers to use real-world physical models as markers within the system to build AR worlds more quickly and accurately. In other words, Vuforia helps you rapidly create impactful AR experiences using limited real-world assets.
A longstanding favorite of AR, VR, and game developers, Unity is a feature-rich developer environment that helps you rapidly create virtual experiences with limited bugginess. It also leads the way in audio mixing and mastering to create an overall experience that is highly believable. Unity is also the surest way to integrate direct blend shapes, which provides users with a vastly flexible virtual environment.
Chances are we built your favorite apps.
Firefighters have one of the most stressful occupations in the world. In a bid to simplify their job, we helped Xerox build a powerful native iPad app that would handle the bulk of their daily inspections checklist and save them hundreds of man hours.
As the undisputed leader in everything retail, Walmart wanted to unveil its vision for the future of shopping. We helped them create a virtual shopping experience that put shoppers inside a working VR store, which Walmart showcased at SXSW 2017.
Denmark is one of the most expensive countries in the world to own a car. But Dribe used Flexdrive, a technology we helped develop, to let Danes drive more by subscribing to cars and revolutionizing car culture in the eco-friendly Scandinavian nation.
Creating genuine user engagement is not easy for a brand–even for an icon like Disney. So, we helped them build an iPhone and Apple Watch experience that brought their universe alive through trivia, stories, and quotes which users simply loved.
Going car shopping is tough; everything looks great at the dealer’s! To help customers out, Audi partnered with us to set up iPad displays that would let users experience virtual driving, tutorials, and even the feel of the Audi A8 in stunning 3D visuals.
Over 1.5 billion people trust AccuWeather’s forecasts. But, to keep employees and operations safe, their business users needed more custom tools. The product we built for them helped them increase profits and make their clients vastly more productive.
Augment the real world with virtual images or create entirely new virtual worlds from scratch with AR and VR development. As a rough rule of thumb, AR is 25% virtual and 75% real while in VR, the balance inverses. Crucially, VR is device and headset-dependent while AR can work on most of our everyday devices.
As a branch of software that fuses the real world with the virtual, AR/VR development helps companies try path breaking solutions like virtual try-ons for online shopping, create uniform training environments for a global team, or build interactive apps that blend seamlessly with the real world.
Augmented reality (AR) is typically designed and built to integrate with existing products and solutions while VR builds new worlds and environments from scratch. So, for AR, the answer is yes, it can seamlessly integrate with existing products. But, for VR, the experience is highly tailormade and can’t be integrated easily with products a company already has.
As a rough estimate, we tell our clients that the first turnaround in an AR/VR project happens within 30-45 days of project start. However, this can’t be guaranteed because most AR/VR work requires the recreation of physical objects with scaled down models, extensive photography and videography, and clear blueprints before work can even start.
Yes, clients typically engage us to stay on maintain their products by fixing bugs, rolling out frequent upgrades, and building a feature backlog based on consistent user feedback.