Audi

An immersive automotive shopping experience

Embracing their spirit of “progress through technology,” Audi set out to revolutionize automotive shopping with an immersive tablet sales tool for their flagship sedan.

Approach

Nationwide deployment of optimized sales management

We worked with Audi to set up iPad displays and line of business tools in over 300 dealerships around the country. Our MDM solution supports global deployment and remote wipes to protect inventory data and confidential information for all of Audi’s business applications.

"With the level of technology in an Audi, a traditional walk around or test drive could not fully demonstrate the extent of the vehicle’s attributes." -  Scott Keogh, Chief Marketing Officer Audi of America.

Outcome

A 3D view from the driver’s seat

From virtual driving to feature tutorials, the Audi A8 Experience utilizes stunning 3D visuals to place users directly in the driver’s seat. Shoppers can customize and price their own A8, access real-time news and reviews, and engage additional on-site features by taking their iPad to a local dealership.                                                                                   

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