BioLab Inc. develops, produces, and markets swimming pool and spa maintenance products along with their famous household cleaning supplies line.
Following the launch of their water test strips, Clorox realized they needed a web and mobile application to meet customers where they were and improve accessibility.
BioLab Inc. partnered with Mutual Mobile to create a seamless user experience and simplify water testing by troubleshooting pool care for their target audience.
Before Mutual Mobile, Clorox used Cordova, a hybrid development framework that provided a single code base for all platforms. During the project, the Clorox team had limited proficiency with Cordova. Mutual Mobile rose to the occasion by learning the technology on the job.
Create a platform to market Clorox products while educating consumers.
Desired Product Features
Mutual Mobile developed a 360º platform for desktop, mobile, and tablet devices (native and web experiences), supporting end users on every device.
Mutual Mobile delivered a successful product in May 2017. Shortly after, the digital partners were once again hired to build a similar application for the BioLab Clorox Pool & Spa product line. The client was so satisfied with the work that they rehired Mutual Mobile to rebuild their existing Clorox application.
"Mutual Mobile’s drive to be part of long-standing solutions means that they work collaboratively from day one with a vision that goes beyond on-trend products. Their work has solidified a positive brand opinion. They are very flexible and engage with each other and with my team." -Senior Digital Product Manager at BioLab Inc