Clorox

BioLab Inc. develops, produces, and markets swimming pool and spa maintenance products along with their famous household cleaning supplies line.

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CHALLENGE

Cordova Issues and Test Result Inaccuracies

Following the launch of their water test strips, Clorox realized they needed a web and mobile application to meet customers where they were and improve accessibility.

BioLab Inc. partnered with Mutual Mobile to create a seamless user experience and simplify water testing by troubleshooting pool care for their target audience. 

Before Mutual Mobile, Clorox used Cordova, a hybrid development framework that provided a single code base for all platforms. During the project, the Clorox team had limited proficiency with Cordova. Mutual Mobile rose to the occasion by learning the technology on the job.

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APPROACH

Five-Sprint Project Execution

The Objective

Create a platform to market Clorox products while educating consumers. 

Desired Product Features

• Instant water analysis results.
• Product and dosage recommendations.
• Easy access to helpful information on basic pool care and customary problem prevention.
• User-friendly eCommerce shopping platform.
  

2015

Mutual Mobile developed a 360º platform for desktop, mobile, and tablet devices (native and web experiences), supporting end users on every device. 

Product Checklist

• Reimagined purchasing drove sales through smart and seamless experience design and retail partner integration. 
  

• Computer vision technology enabled pool owners to scan test strips and instantly receive customized care directions using our recommendation engine.
  

• TDD (Test-Driven Development) was used for the Water Test component, to help ensure accuracy of the populated pool treatment plans. This was also Mutual Mobile’s first searchable, crawl-able, fully responsive Single-Page WebApp in a .com scenario.
  

• The Pool Time application was created from a single code base, connecting all three platforms (i.e., iOS, Android and Web).
  

• An auto-generated living style guide was used by the design and development team to easily update formatting throughout the product, reducing future maintenance costs. 
  

2017

Mutual Mobile delivered a successful product in May 2017. Shortly after, the digital partners were once again hired to build a similar application for the BioLab Clorox Pool & Spa product line. The client was so satisfied with the work that they rehired Mutual Mobile to rebuild their existing Clorox application.

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OUTCOMES

Building Brand with User Experience

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"Mutual Mobile’s drive to be part of long-standing solutions means that they work collaboratively from day one with a vision that goes beyond on-trend products. Their work has solidified a positive brand opinion. They are very flexible and engage with each other and with my team." -Senior Digital Product Manager at BioLab Inc

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Key Results

• The application made self-testing possible for pool owners. Customers now have a better understanding of proper care of pools.
• The first water-testing application on the market, the Clorox: Pool & Spa app elevates consumer experience across the pool market.
• Nearly 300,000 Clorox Pool & Spa App users. 
• 2 million water tests performed in the app.  
• Over $150K worth of in-app purchases were made to date