Cox Communications is the third-largest cable provider in the United States. Cox Communications started as a cable service provider and evolved to include digital cable television, home automation, security, cloud, and telecommunication services for residences and businesses to its portfolio.
Despite evolving and adding more services to its portfolio, Cox Communications could not do the same with Cox Connect. The existing version of the Cox Connect app was out of date, and it only provided users with a mobile web experience for paying bills and reading PDF guides. In addition, this app was not in sync with the brand image of Cox Communications, and customers had begun complaining about it as well.
Thus, in 2019 Cox Communications contacted Mutual Mobile to find a solution to this problem.
After discussions between Cox Communications and Mutual Mobile, it was decided that a new iOS and Android app would be developed that was sophisticated, swift, and would elevate the user experience for bill payments and self-service.
Cox Communications also recognized the need to design a new app since it had recently been rebranded.
Keeping Cox Communications’ objectives in mind, Mutual Mobile implemented the following approach:
Mutual Mobile’s team worked diligently throughout the course of the project to design an intuitive app with a superior user experience, which helped increase customer engagement and drive traffic to Cox Communications’ app on both iOS and Android.
The newly developed app had an exciting and user-friendly interface that provided customers with numerous features such as easy billing, services, account management, billing management and preferences, and 24/7 support.
These interactive features in the iOS and Android app helped enhance the user experience, which provided Cox Communications with a competitive edge over its competitors.
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