Cox Connect

Redesigning User Experience for Superior Engagement

Cox Communications is the third-largest cable provider in the United States. Cox Communications started as a cable service provider and evolved to include digital cable television, home automation, security, cloud, and telecommunication services for residences and businesses to its portfolio.

Service Line
App Development
Functions
Android
iOS
UI/UX
Interaction Design
Industry
Telecommunications
Platforms
iOS and Android
Project Introduction

Despite evolving and adding more services to its portfolio, Cox Communications could not do the same with Cox Connect. The existing version of the Cox Connect app was out of date, and it only provided users with a mobile web experience for paying bills and reading PDF guides. In addition, this app was not in sync with the brand image of Cox Communications, and customers had begun complaining about it as well. 

Thus, in 2019 Cox Communications contacted Mutual Mobile to find a solution to this problem.

Challenge

Updating the Cox Connect App to Align With the Image and Goals of the Company

After discussions between Cox Communications and Mutual Mobile, it was decided that a new iOS and Android app would be developed that was sophisticated, swift, and would elevate the user experience for bill payments and self-service.  

Cox Communications also recognized the need to design a new app since it had recently been rebranded.

Solution

Seamless User Interface for Customers’ Ease of Access

Keeping Cox Communications’ objectives in mind, Mutual Mobile implemented the following approach:

  • Created unified access options for visually impaired customers.
  • Included one-time or automatic billing that allowed customers to pay bills quickly without missing a billing cycle.
  • Developed a seamless, modern, and user-friendly interface for improved customer experience.
  • Provided the app with an easy-to-use and action-oriented layout.
  • Updated architecture and implemented GraphQL to manage API calls and future system integration.
  • Created the initial priority backlog and the roadmap for all features.
  • Built wireframes for key flows demonstrating how customers will be able to interact with the app.
  • Designed an app map that organized the features and components of the app.
Outcome

User-Friendly Architecture With Advanced Design Concepts

Increased Customer Engagement

Mutual Mobile’s team worked diligently throughout the course of the project to design an intuitive app with a superior user experience, which helped increase customer engagement and drive traffic to Cox Communications’ app on both iOS and Android. 

Developed a User-Friendly Interface

The newly developed app had an exciting and user-friendly interface that provided customers with numerous features such as easy billing, services, account management, billing management and preferences, and 24/7 support.

Provided a Competitive Edge

These interactive features in the iOS and Android app helped enhance the user experience, which provided Cox Communications with a competitive edge over its competitors.

Elevate Your Business With Mutual Mobile

Designing apps is one of the things that we do well. If you have any such requirements and wish to elevate your business, we are your dream team. You can reach out to us over here.

Benefits

Mutual Mobile is your full-stack, full-cycle product development partner. By working with us, you will have:

  • Efficient and timely project delivery
  • End-to-end design and development
  • 11 years of experience
  • 700+ projects. 12+ industries
  • Innovative and Intuitive design
  • Custom user-friendly apps