The Economist’s mission is to make its content widely and easily accessible across various platforms worldwide. Initially, The Economist approached us in 2012 to develop its web application. Impressed with our work back then, they approached us again in 2014 to develop and maintain its Android, iOS, and iPad applications. Later on, the project also included an application for the Apple Watch.
The Economist wanted us to design applications to help distinguish the brand from competitors such as The New Yorker, Financial Times, and The Wall Street Journal.
The Economist’s team wasn't convinced with the existing design since it wasn't quite user-friendly. Hence, they wanted to overhaul the app design, which would significantly impact the end product.
The apps were required to showcase the brand’s characteristic minimalist approach across both Android and iOS devices, including the Apple Watch.
To start, we heavily iterated to develop a modern app design. Once the design was in place, we set out to meet The Economist’s objectives by:
"Another recognition of the great work you’ve done and are doing on the Android app today with our first ever feature on the global Google Play App portal! Well done and thank you once again for your hard work!" -
Remy Becher, Senior Director, The Economist.
While working on The Economist’s portfolio of Android and iOS applications, we achieved several key milestones, which included:
The Economist’s applications on both iOS and Android are highly-esteemed with ratings of 4.9 and 4.8, respectively, while being used by more than 1.5 million subscribers.
The Economist Apple Watch app was a significant win for both the client and us since it was the first ever publication to market on the Apple Watch platform.
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