TUYA Technologies

TUYA is a Texas-based tech company that’s making same-day delivery better for businesses. Their digital platform makes the entire experience simpler, faster, and convenient. This is done by connecting users directly with a crowdsourced fleet of delivery professionals.

Focus Area
B2B
Mobile Web

Optimizing Same Day Delivery Through Technology

TUYA Technologies is a technology company founded in Houston that is transforming the B2B, same-day delivery industry.

Their digital marketplace platform connects businesses directly with a fleet of qualified delivery professionals for same-day delivery services. This helps in stripping away inefficiencies and providing new opportunities for companies and delivery professionals alike. First, businesses place their delivery orders online or via their mobile app. Then qualified delivery professionals accept the ones that fit well into their existing route and schedule the orders.

Simplified & Coherent Code Architecture

TUYA Technologies was established for two primary reasons. Firstly, to consolidate and atomize the market. Secondly, allow shippers to reliably, compliantly, and cost-effectively secure direct access to delivery professionals.

In the atomizing sector, TUYA will eliminate the need for traditional delivery companies.

How? By replacing the delivery company function with technological solutions. To accomplish this, Mutual Mobile focused on one of the key frustrations for customers — “where is my delivery?’

Keeping this in mind, Mutual Mobile concentrated on the following objectives:

  • Engage with qualified and certified delivery professionals on a per delivery basis.
  • Develop relationships with delivery partners who provide quality service consistently.
  • Respond to fluctuations in demand for delivery partners.
  • Fix the disjointed code architecture.
  • Enhance the overall user experience.
  • Simplify the order process using a simple user interface or an API

In short, Mutual Mobile helped TUYA put the shipper in control of delivery and communication.

Superior Technology to Eliminate Inefficiencies

The technology of the marketplace platform will consist of different parts. Each technology has employed best-in-class methodologies to provide a quality experience for users — shippers and drivers. This would be done in the form of:

  • Reviewing existing code, backlogs, CI/CD setup, and other project artifacts.
  • Identifying architecture root causes of performance and stability problems and defining an incremental architecture roadmap.
  • Working with product owners to identify the shortest path to an MVP launch
  • Designing, developing, and testing iOS and Android apps for drivers and shippers, a web portal for shippers, and backend systems. 
  • Field-testing a launch of the MVP, then transitioned all roles to the in-house team as hires were made.

Diminished Costs Leading To Higher Benefits

The solution provided by Mutual Mobile allowed TUYA to reduce operating costs substantially. Thus, allowing TUYA to share the benefits through the logistics chain to appeal to shippers and delivery partners. It also enabled TUYA to achieve the following results:

  • Higher fees per job.
  • Increased job density (lower downtime).
  • Incremental earning opportunities (such as sales commissions).
  • Flexible working hours for the delivery partners 
  • Establish relationships with shippers who will provide them with ongoing work.
  • Manage their business with ease and cost-effectiveness (e.g., invoicing, collection, risk management, tax support, etc.)