Under Armour Xpress

Custom-Design Sports Gear From Your Couch

Focus Area
Design Strategy

Under Armour, Inc. is an American sports equipment company that specializes in footwear, sports gear, and casual apparel. Under Armour’s vision is to inspire you with performance solutions you never knew you needed and can’t imagine living without. 

The mission of the company is "to provide the world with technically advanced products engineered with exclusive fabric construction, supreme moisture management, and proven innovation. Their target audiences are fitness and sports enthusiasts.

Under Amour Mobile Screen designs
Under Amour Web designs


Personalize Any Under Armour Product From Anywhere

To live up to its mission of providing the world with technologically advanced products, Under Armour knew it needed to stay ahead of the curve on customer experience. 

By listening to customers, the major sports brand discovered that not everyone wants off-the-shelf department store products. In fact, many of their customers preferred shopping online and customizing their products to match their personalities. 

Under Armour collaborated with Mutual Mobile to fix the backend for the project and develop a ground-up frontend from an app that allowed customers to personalize their gear before buying. 


Mutual Efforts Result In One-Month Launch

Mutual Mobile and Under Armour respectively developed the front end and back end of the app, with the quality assurance provided by Under Armour. 

Mutual Mobile also created the design plan using style guides given by Under Armor's Design Team. 

The Objective

Design a user-friendly interface to allow users to quickly and seamlessly navigate through an interactive, personalized shopping experience. 

August 2019

Mutual Mobile begins building the app, fixing backend issues and creating a user-friendly frontend.  

September 2019

The product is launched publicly on September 17, 2019. Results were kept in-house. 


Custom Flow Meets Custom Design

The customization flow is the crowning jewel of Under Armour’s product personalization app. 

Key Results
  • End users can upload their artwork to an in-app personal artwork library.
  • Text can be added to their desired garment within the app. 
  • By integrating with SlickStitch, users can see delivered items with their embellishments, including the better subtleties noticeable between various adornment types (heat transfer versus embroidery). 
  • Users can make numerous custom items for individuals or groups.