Custom-Design Sports Gear From Your Couch
Under Armour, Inc. is an American sports equipment company that specializes in footwear, sports gear, and casual apparel. Under Armour’s vision is to inspire you with performance solutions you never knew you needed and can’t imagine living without.
The mission of the company is "to provide the world with technically advanced products engineered with exclusive fabric construction, supreme moisture management, and proven innovation. Their target audiences are fitness and sports enthusiasts.
CHALLENGES
To live up to its mission of providing the world with technologically advanced products, Under Armour knew it needed to stay ahead of the curve on customer experience.
By listening to customers, the major sports brand discovered that not everyone wants off-the-shelf department store products. In fact, many of their customers preferred shopping online and customizing their products to match their personalities.
Under Armour collaborated with Mutual Mobile to fix the backend for the project and develop a ground-up frontend from an app that allowed customers to personalize their gear before buying.
APPROACH
Mutual Mobile and Under Armour respectively developed the front end and back end of the app, with the quality assurance provided by Under Armour.
Mutual Mobile also created the design plan using style guides given by Under Armor's Design Team.
Design a user-friendly interface to allow users to quickly and seamlessly navigate through an interactive, personalized shopping experience.
Mutual Mobile begins building the app, fixing backend issues and creating a user-friendly frontend.
The product is launched publicly on September 17, 2019. Results were kept in-house.
OUTCOMES
The customization flow is the crowning jewel of Under Armour’s product personalization app.
