Under Armour – eCommerce

Under Armour’s first mobile app dedicated to elevating the consumer shopping experience

Experience Next-Level Mobile Commerce

UA Shop is built on the 170 million-user Under Armour Connected Fitness platform to allow members of UA Record, MapMyRun, and MyFitnessPal to sync their existing accounts in one seamless Under Armour account.

This deeply personalized shopping experience involves UA Shop making recommendations based on the user’s demographics, purchase history, and most importantly, recent activity data pulled from the fitness apps. Apple Pay enables simple one tap purchasing.


"UA Shop is the next step in our connected fitness evolution as Under Armour becomes a true Math House. This app was created to maximize our digital platform and complement our existing in-store experiences by bringing consumers a way to find the products they want, when they want them."

Jason LaRose - Senior Vice President, Revenue Under Armour

We tap into the unrealized greatness in every business – and progress is our deliverable.