Under Armour – eCommerce
Under Armour’s first mobile app dedicated to elevating the consumer shopping experience
Experience Next-Level Mobile Commerce
UA Shop is built on the 170 million-user Under Armour Connected Fitness platform to allow members of UA Record, MapMyRun, and MyFitnessPal to sync their existing accounts in one seamless Under Armour account.
This deeply personalized shopping experience involves UA Shop making recommendations based on the user’s demographics, purchase history, and most importantly, recent activity data pulled from the fitness apps. Apple Pay enables simple one tap purchasing.