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Union Bank
Union Bank is a commercial banking giant based in San Francisco, California. It specializes in small and personal banking solutions, investments, corporate banking, and wealth management services. In 2021, U.S. Bancorp acquired Union Bank from the Mitsubishi UFJ Financial Group for $8 billion for expanding its customer base on the West Coast.
Project introduction
Union Bank was primarily present along the West Coast in the USA; however, they were drawing plans to make their presence felt across the country. Considering the scenario, the Union Bank leadership believed that a strong mobile capability was essential for attracting and delighting consumers in new markets.
Hence, we were approached in 2012 to overhaul Union Bank’s existing iOS app, optimizing it for both iPhone and iPad, while developing an Android app from scratch.
Challenge
Union Bank’s existing iOS app had a subpar UX that dismayed consumers. Furthermore, they did not have an Android app as well.
Hence, we approached the project with only one objective—developing iOS and Android apps with outstanding user experience. A well-designed interface would help engage and attract consumers. This would give Union Bank the jump they needed to expand nationwide.
Approach
We were extremely excited to get started with this project since it signaled our first foray into the world of financial services. Before commencing with app development in 2012, we set ourselves a target of applying the same interface across functions and platforms to create a truly unified and seamless banking experience.
Keeping that in mind, we developed a universal binary for iPhones and iPads and accurately captured and documented highly complex business rules and regulations. We also employed exciting technologies like NUI and VIPER architecture, and incorporated functions like location services and push notifications (which were unique back in 2012). At the same time, we carried out extensive QA to ensure the apps would be bug-free.
When the Android app and the revamped iOS apps were launched, users were blown away by the overall slick experience.
"I want to thank you for the great partnership that we have formed over the past few months. I look forward to working with Mutual Mobile to continue to unleash great customer experiences to our customers." - Ramon Kurkchubasche, Senior Vice President Online Channels, Union Bank.
Outcome
Some of the achievements that this project resulted in included:
Large number of app downloads
When the apps were released to the public, they were downloaded 10,600 times within the first two months.
Expansion of services
Pleased with our work on their Android and iOS apps, Union Bank contacted us to develop another app—Yuby, which would help children learn and understand how to manage money.
Designing apps is one of the things that we do well. If you have any such requirements and wish to elevate your business, we are your dream team. You can reach out to us over here.
