Shopping is transforming right before our eyes. Literally…
- Virtual Reality
- Walmart Customers
- Occulus Rift Headset
In 2014, 12% of eCommerce sales were Mobile eCommerce sales.
By 2020, 45% of eCommerce sales will be Mobile eCommerce sales.
A customer may not ever realize the staggering amount of technology behind a Walmart store.
To attract customers and dispel the misconception that they’re not as advanced as their digital darling counterparts, brick and mortar establishments are not only accelerating investments in areas like web and mobile – they’re also exploring the very edge of emerging technology. Jason Norris, Emerging Technology Director at Walmart explains,
SXSW VR Experience
Potential shoppers could virtually pick up products, read labels, talk to virtual associates, and fill their shopping carts. But the goal wasn’t just to create something interactive. Walmart needed something that showed the potential of VR in retail while putting them ahead of the competition.
This ambitious project needed an experienced team to lead the way. But beyond the technical skills needed to assemble a strong VR experience, it also required a clear vision and a drive to create something new and impactful.
Walmart approached Mutual Mobile to build this fully-immersive experience.